Ahead of Holi, shopkeepers of Sadar Bazar say most of their stock is sold out

With high sales, most of the fancy products are already running out of stock, share shopkeepers from the wholesale market.

Colours, balloons, colourful wigs, pichkaris — everything you need for a blast this Holi (March 18) is flying off the shelves at Old Delhi’s Sadar Bazar, and shopkeepers say they can’t be happier. “Do saal baad logon ko hausla aaya hai ki iss saal Holi ache se manayenge, toh ab chhodenge nahin khelna. So business is booming this year,” says Bharat Bhushan, a shopkeeper from the wholesale market.

With less than a week to go for Holi, vendors at the market say sales this year are matching up to the pre-pandemic era. (Photo: Manish Rajput/HT)

Make Holi fun for your kids with these funky glasses available at ₹480 for a set of 12 pieces (Photo: Manish Rajput/HT)

With high sales, most of the fancy products are already running out of stock, share shopkeepers. “Sab maal almost bik gaya hai. We had T-shirts with slogans reading, ‘Happy Holi’, ‘Rang Barse’. We have colour tanks with popular cartoon characters too,” says Sohail, a shopkeeper, from the market. “Colourful T-shirts with slogans such as, ‘Rang Barse’, ‘Holi ki Toli’, ‘Bura Na Mano Holi Hai’ are much in demand this year,” adds Dayal Das, another shopkeeper.

Splash your loved ones with fragrant gulal with these colour bombs priced at ₹1,250 per cylinder. (Photo: Manish Rajput/HT)

Whether you’re a fan of SRK or PUBG , this market has a lot on offer for you, with its pichkari collection. These start from ₹300. (Photo: Manish Rajput/HT)

“Prices of all the items have gone up, and that of pichkaris has doubled this year! We have pichkaris starting from ₹120. But people are buying them in bulk, despite the hike,” says Kaleram, a vendor. Though sales are high, some sellers say supply has been less due to the lockdowns last year. “Hence, the rates of the products are a bit higher than usual this year,” adds Mukesh Babbar, another shopkeeper.

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