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Australian cricket finds the desi connect
India and Hindi seem to be the flavour of this Australian cricket summer.
India and Hindi seem to be the flavour of this Australian cricket summer.
For the first time in more than 80 years of Australian cricket broadcasting, international cricket in the country will be taken to fans via a local Hindi broadcast.
According to Cricket Australia, every ball in the Twenty20 series will be broadcast to Australian audiences in Hindi via the CA Live App and cricket.com.au.
The cricket officials were experimenting so far by providing Hindi commentary of the popular T20 Big Bash League, which ended at the weekend.
“This is an exciting addition to our suite of broadcast options. It adds further choice for cricket fans and recognises that Australian society is becoming far more diverse.
Providing our Indian community with a locally-produced Hindi broadcast will add to their cricket experience, connecting them more deeply with Australian cricket,” Ben Amarfio, Cricket Australia executive general manager of media, communications and marketing, said.
Members of Indian Link’s commentary team have been drawn from Australia’s Indian community, having won the chance to do commentary alongside its established broadcast team after a recent online competition.
The T20 series started in Adelaide on Tuesday. It will be followed by games in Melbourne on January 29 and Sydney on January 31.
