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Sony bags IPL cricket rights for $1 bn
Sony television bags the telecast rights of the Indian cricket board's Indian Premier League at a cost of $1 billion for 10 years.
Updated on: Jan 14, 2008, 19:25:30 IST
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Sony television on Monday bagged the rights of the Indian cricket board's Indian Premier League (IPL) at a cost of $1 billion for 10 years. The first edition will be held in April.
As part of the package, Sony will pay the Board of Control for Cricket in India $908 million for the telecast rights and $108 million for promotion of the tournament comprising Twenty20 matches.
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