Virat Kohli’s mantra for kids is “do it now”. Alarmed by the statistics published about the state of children’s health in our country, the Indian cricket captain is appealing to children to play more and have more fun by joining Stepathlon Kids, which will launch in November.
Stepathlon Kids is a gamified mass participation health platform, co-founded in June 2016 by Virat Kohli, Cornerstone Sport & Entertainment (CSE) and Stepathlon. It focuses on getting children active, eating right and staying healthy and has been designed to be inclusive and fun for any and every child between the ages of 8 and 12.
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Stepathlon Kids is a 30-day race where kids compete in teams to take as many steps as they can each day which are tracked through their ‘Stepathlon Kids BUDD-E Pedometer’. The steps they take and activities they do in the real world are then converted to the distance they cover in the Stepathlon Kids virtual world.
{{/usCountry}}Stepathlon Kids is a 30-day race where kids compete in teams to take as many steps as they can each day which are tracked through their ‘Stepathlon Kids BUDD-E Pedometer’. The steps they take and activities they do in the real world are then converted to the distance they cover in the Stepathlon Kids virtual world.
{{/usCountry}}“It is very important to encourage children to adopt healthy eating habits and improve their health and fitness by indulging in more outdoor activities. This is exactly why we started Stepathlon Kids,” said Kohli.
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“I have personally and professionally benefited from making health changes in my life. Children are the future; the healthier and more balanced children are, the smarter and better prepared they are to build our nation. This is why we have to act today - why we have to ‘do it now’.”