New joy in old toys: The bank of happiness is making life better for poor children

The Toy Bank, run by Vidyun Goel, is an ever-expanding initiative that is bringing smiles to the faces of thousands of children by simply recycling and refurbishing old playthings.

Imagine the joy when, as children, we were gifted toys — there are many who never get to experience that feeling. For poor children, even a nice toy may be a luxury beyond their reach. That is something Vidyun Goel has changed. Her organisation, the Toy Bank, makes underprivileged children happy, one toy at a time. The bank, to put it in a nutshell, collects and refurbishes pre-owned toys, and then distributes them among less fortunate children.

Underprivileged children pose with their new toys.

The idea first came to life in 1987, thanks to Vijay Goel (now the Minister of Youth Affairs and Sports), and was later taken forward by his daughter, Vidyun, who quit a well-paid job to make this initiative her life’s mission. “The Toy Bank is a force of change,” says Vidyun. “There are so many in this country who are denied the basic joy of receiving a toy. While many see a toy as just as a mode of recreation, it also serves as a child’s first educational tool. Toys are vital for developing physical, cognitive, language, emotional and social skills,” she adds.

Vidyun Goel, director of the Toy Bank, interacts with school children.

So what, precisely, does the Toy Bank do? Having started as something that was just a personal and very limited initiative, the bank soon grew to become a community initiative.

Vidyun says, “We have collection centres according to zones; anyone can donate and all it takes is a call. You give the nearest centre a call (all centres are listed on the website), drop your toys there at a fixed time, and you’re done. The centres are based out of houses of volunteers, most of whom have been volunteering for years for this cause.

“These toys go through a proper process — so that no child receives a toy that is bad or broken — and are then packed as per the demographic, age, gender and intellectual capacity of the kids. The initiative not only collects and distributes toys, but also sensitises young kids to the joy of sharing.”

The Toy Bank expands every year and will keep doing so, says Vidyun. “People who are part of the cause, and the ones joining it are those who care deeply about this. I could tell you a million stories that would warm your heart. These people work really hard with the aim of reaching every child and making their childhood a little more special. We’ve been growing every year, reaching lakhs of kids and will keep growing. We also have centres coming up across more cities.”

Wish to volunteer for the Toy Bank? Join them here.

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