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Nupur Sanon defends sister Kriti Sanon's Raksha Bandhan ad, lashes out at trolls: ‘If I don’t have problem why do you?'

Kriti Sanon broke her silence on the widespread criticism of her latest Raksha Bandhan advertisement. Now, her sister, Nupur Sanon, has backed her.

Updated on: Aug 25, 2026, 18:45:03 IST
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Actor Kriti Sanon's latest advertisement for a jewellery brand has taken the internet by storm. It was targeted over the choice of outfit in the ad. She was also called out for tying a rakhi to a pet dog in the commercial. On Tuesday, Kriti slammed trolls for commenting on what women should wear. Now her sister, Nupur Sanon has backed her. (Also read: Kriti Sanon slams trolls for Raksha Bandhan ad backlash: ‘Culture and traditions are not in the neckline’)

What Nupur said

Kriti Sanon received support from sister Nupur Sanon amid the ongoing debate.
Kriti Sanon received support from sister Nupur Sanon amid the ongoing debate.

Taking to her Instagram Stories, Nupur reposted Kriti's response and added a note. It read, “Imagine being this bothered by what another woman chooses to wear. Respectfully EVOLVE!”

Nupur then addressed the trolls, adding, “I'm the one she ties the rakhi to, and if I don't have a problem, why do you?”

Deep Dive

What was the main controversy surrounding Kriti Sanon's Raksha Bandhan ad?

The controversy arose from Kriti Sanon's choice of outfit in a GIVA jewellery advertisement, where she wore a bralette-style blouse and was criticized for tying a rakhi to a pet dog, which some deemed inappropriate for the festival.

Why did Nupur Sanon defend Kriti against the trolls?

Nupur Sanon defended Kriti by expressing on Instagram that if she, as Kriti's sister, is not bothered by her outfit choice, others should not criticize it either, advocating for respect towards women's choices in fashion.

How did Kriti Sanon respond to the backlash regarding her outfit choice?

Kriti Sanon responded by emphasizing that the essence of festivals lies in the emotions and traditions, not in the clothes worn, and questioned why society continues to dictate what women should wear.
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Nupur via Instagram Stories.

In her statement, Kriti had said, "The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions. Rakshabandhan is a bond of protection. My sister and I tie rakhi to each other. We know we can protect each other no less than a brother would have. We pray for each other's health, happiness & long life."

It was in the GIVA jewellery advertisement, where she is seen wearing a bralette-style blouse with a cape and a draped skirt while tying a rakhi to her onscreen brother. The advertisement drew backlash from several social media users, who questioned Kriti's choice of outfit and called it 'inappropriate' for the festival.

BJP MP and actor Kangana Ranaut had also joined the conversation and slammed Kriti's outfit. Without naming Kriti, she posted an Instagram Story that read, “It's a wonderful time to be a woman. Our closets are full of variety of clothes, today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy!”

 
ABOUT THE AUTHOR
Santanu Das

Santanu Das is a Senior Content Producer at Hindustan Times with over 5 years of experience, writing on films, pop culture and film festivals. He has a keen interest in writing about South Asian independent films and has covered several film festivals, including Sundance and CPH: Docx. He also brings a sharp perspective to the monthly column called The Fault in Our Stars, where he writes about a recent film/series and what stops the ‘good’ from becoming ‘great’. A gold medalist from Banaras Hindu University, Santanu completed his postgraduate studies in English from Jadavpur University. He is also a Rotten Tomatoes-certified film critic. When not watching films or speaking to celebrities, Santanu can be found reading a book. Some of his favourite films are Aparajito, Ponyo and The Double Life of Veronique. His favourite books include The Corrections, The God of Small Things and A Room of One's Own. Santanu continues to write passionately about films and celebrity culture. He brings a relatable, as well as critically informed, lens to entertainment and culture for a wide audience. Find him on LinkedIn: santanudasfilm Instagram: @santupecha

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