Urvashi Rautela's team seeks ₹7,000 crore in damages for unauthorised use of her name, Sheeraz Hasan calls it ridiculous

A statement issued by Urvashi Rautela's team stated that the company allegedly used her identity and content without obtaining permission.

Urvashi Rautela’s team took to Instagram on Tuesday to claim that it is pursuing legal action against a Los Angeles-based artificial intelligence company over the alleged unauthorised use of her name, images, and videos.

What Urvashi's post said

Urvashi Rautela has slammed unauthorised use of her image and name for AI.

The statement read, “We are pursuing appropriate legal remedies, including damages currently being assessed at ₹7,000 crore against the Los Angeles-based company. Build your AI (artificial intelligence) company. Build your brand. But keep Urvashi’s name out of your business unless you have permission. Team Urvashi.”

Sheeraz Khan responds

Bollywood.AI asked Urvashi Rautela, “What’s your thoughts on Bollywood and artificial intelligence?” She answered: “Bollywood? I think artificial intelligence is something which is really, you know, which is like, you know, Bollywood is suffering with it. And I mean Bollywood is something which I love. So I love Bollywood.”

“Urvashi, we didn’t put those words in your mouth. I highly recommend you educate yourself about artificial intelligence and the future of Bollywood’s entertainment business before giving an answer.

“Bollywood.AI and Hollywood.AI are the future of entertainment: AI movies, vertical dramas and digital stars who never age, speak multiple languages, work 24/7 and have no egos. You can fight your answer, but you can’t fight what’s coming next embrace it: the evolution of the entertainment industry in Bollywood.”

Urvashi began her entertainment career as a model before making her Bollywood acting debut in the 2013 action drama Singh Saab The Great. After working in Hindi films since 2013, Urvashi debuted in Telugu cinema a decade later. She has featured in special numbers like Boss Party from Chiranjeevi-starrer Waltair Veerayya, Wild Saala from Akhil Akkineni-starrer Agent and My Dear Markendeya from Sai Dharam Tej, Pawan Kalyan-starrer Bro.