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Did Jeff Bezos' rumoured bid for Vogue inspire The Devil Wears Prada 2's billionaire acquisition plot? Writer reveals

Justin Theroux's character in The Devil Wears Prada 2 has been compared with real-life billionaires Jeff Bezos and Elon Musk.

Updated on: May 4, 2026, 13:40:59 IST
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The Devil Wears Prada 2 has been praised for its relevance in today's time. The sequel, made 20 years after part 1, addresses issues such as layoffs, journalistic ethics, the death of print, and even billionaires buying and selling media groups. The last of these is said to have been inspired by Jeff Bezos' rumoured plan to buy Conde Nast, the parent company of Vogue. However, the film's screenwriter, Aline Brosh McKenna, calls it just a coincidence.

Did Bezos inspire The Devil Wears Prada 2?

Justin Theroux plays Benji Barnes in The Devil Wears Prada 2, a character that has similarities with Jeff Bezos.
Justin Theroux plays Benji Barnes in The Devil Wears Prada 2, a character that has similarities with Jeff Bezos.

The Devil Wears Prada 2 sees Anne Hathaway's Andy Sachs return to Runway, the fictitious fashion mag modelled after Vogue. She must again work with Miranda Priestly (Meryl Streep) as the magazine's leadership undergoes a sea of change.

In the film, the fictional fashion magazine Runway faces a potential sale to a tech billionaire played by Justin Theroux, which, the writer says, represents a growing tension between creativity and profit. "There's a certain nihilism that Justin's character represents. He just sees this giant wave coming in AI and thinks that we should submit to it," she told Variety.

Many viewers felt that Theroux's Benji Barnes was similar to Amazon's Jeff Bezos, with both billionaires - real and fictional - dating popular journalists and getting a makeover after a huge divorce. What added to the similarity was the rumours that Bezos was planning to buy Conde Nast and acquire Vogue.

Interestingly, in the film, Benji sponsors a big annual bash for Runway. This year, Bezos and wife Lauren Sanchez are sponsoring the Met Gala, Vogue's biggest night of the year.

All about The Devil Wears Prada 2

A sequel to the 2006 classic, The Devil Wears Prada 2 brings back Meryl Streep, Anne Hathaway, Stanley Tucci and Emily Blunt. The film follows Andy Sachs' return to fashion mag Runway as she has to work with its diabolical editor, Miranda Priestly, yet again. The film has received critical acclaim and is on its way to becoming a huge commercial success. The Devil Wears Prada 2 has opened to $233 million worldwide, displacing the Michael Jackson biopic from the top.

 
ABOUT THE AUTHOR
Abhimanyu Mathur

Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.

Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
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