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Wicked and Gladiator II make jaw-dropping $270 million box office debut, but can Glicked beat Barbenheimer?

Wicked and Gladiator II collectively brought in $270.2 million in global box office, reminiscent of how Barbie and Oppenheimer broke bank last year.

Updated on: Nov 25, 2024, 13:33:09 IST
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The signs were there, and the films have delivered. Glicked, the word used to describe the joint global release of musical adaptation Wicked and action epic Gladiator II, has opened to a gravity-defying performance at the box office. The two films have collected over $270 million worldwide in the opening weekend, reminding many of Barbie and Oppenheimer's joint run last year. (Also read: Is Glicked the new Barbenheimer? Wicked, Gladiator II hope to replicate Barbie and Oppenheimer's collaborative success)

Gladiator II and Wicked box office collection

Gladiator II and Wicked collectively grossed over $270 million worldwide
Gladiator II and Wicked collectively grossed over $270 million worldwide

By Sunday, the two films racked up a combined $270.2 million in global ticket sales over the weekend, a gift to cinemas heading into what may be a record-setting holiday season. The robust box office returns provided reassurance to Hollywood, which has weathered cost-cutting and layoffs amid forecasts of the death of cinema as consumers gravitated to streaming video services.

Wicked, the first of two Universal Pictures films based on a Broadway prequel to The Wizard of Oz, topped the domestic and global box office. It pulled in $114 million at US and Canadian theatres, plus $50.2 million in international markets, for a global total of $164.2 million.

According to the studio, it was the biggest opening weekend for a film based on a Broadway musical, ahead of Universal's 2012 release Les Miserables' global debut.

The two films were subbed Glicked by fans due to their releasing together and the diverse nature of their genre, cast, and target audiences. While Wicked is a light musical aimed at younger audiences and women, Gladiator II is an epic bloodfest set in ancient Rome, appealing more to men. The phenomenon is similar to when Barbie and Oppenheimer were released together. The two films collaborated instead of colliding, creating a rare cohesive box office phenomenon. Fans had hoped for Glicked to recreate that. Even the actors from the two films had rallied behind this joint cause.

Did Glicked beat Barbenheimer?

Barbie and Oppenheimer - or Barbenheimer as it was called - had set the bar with a $245-million domestic opening weekend in July 2023. Glicked fell well short of them, bringing in $169.5 million at domestic theaters, helping lift the weekend box office to $201.9 million.

Still, the two films delivered a much-needed jolt to movie theaters, after anticipated fall films such as Joker: Folie a Deux and Venom: The Last Dance underperformed at the box office.

Studios and theatre owners are hopeful that Moana 2 will lead next weekend to the strongest Thanksgiving-period sales in history.

Wicked stars Ariana Grande and Cynthia Erivo in the story of a misunderstood, green-skinned student of magic who becomes the Wicked Witch of the West. In a campaign reminiscent of the hoopla surrounding Barbie, Wicked tie-ins include pink and green drinks at Starbucks, a fashion line at Target and a Betty Crocker cupcake mix.

Gladiator II stars Paul Mescal, Pedro Pascal and Denzel Washington in a story of political intrigue that unfolds 16 years after the original film.

(With inputs from Reuters)

 
ABOUT THE AUTHOR
Abhimanyu Mathur

Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.

Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
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