...
...
Next Story

The art of jazzing up the people’s car

Fancy a customised Nano? Car designer Dilip Chhabria and Carnation Auto have joined heads to offer you one. For a cool Rs 80,000, Chhabria has evolved a sportier version of the Nano and anointed it the Hot Nano, reports Aasheesh Sharma.

Updated on: Mar 20, 2010, 22:17:19 IST
Advertisement

Fancy a customised Nano? Car designer Dilip Chhabria and Carnation Auto have joined heads to offer you one. For a cool Rs 80,000, Chhabria has evolved a sportier version of the Nano and anointed it the Hot Nano.

HT Image
HT Image

Marketed by former Maruti honcho Jagdish Khattar’s Carnation Auto, it will reach the market in May. “We plan to do 50 or 100 per month once the production is stabilised,” Chhabria told Hindustan Times. The silhouette of the Nano lends itself to a makeover. “Its clean, mono-volume shape means you can do much more with the Nano than you can for cars priced much higher,” says Chhabria.

The price point was a USP even for the designer who loves styling Lamborghinis and SUVs for Bollywood stars “It opened up a unique business model for us. Before the Nano, a youngster aspiring for a set of four wheels, had to budget for Rs 5 lakh as the base price and then indulge in customising it. With the Nano priced much lower, the person can use the difference to jazz up a car,” he says.

Sexing up the ‘people’s car’, making it enticing to youngsters, while retaining its core DNA, was challenging, admits Chhabria.

He managed it through the use of wider tyres, creating a pumped up boy surface and adding bulk. “Now, the Nano exudes aggression,” claims DC.

Chhabria is now contemplating the creation of a pimped -up Nano priced at a crore. “It will be a technology car, a marvel of Indian design and technological capabilities. Creating a technology car involves high cost, but the features would justify it,” he promises.

Sample few additions that will take the price to Rs 1 crore: Doors with polycarbonate glazing — that are transparent — maximised to floor level to see the road go by. A door-mounted camera for rear vision. A large PC screen. And changing interior colours and texture through electrical conductors. And many more additions.

 
ABOUT THE AUTHOR
Aasheesh Sharma

Aasheesh Sharma works with the opinion team at Hindustan Times. Over the last 20 years, he has worked with a wire service, newspapers, magazines and television. His story on the longest train journey in India was included in an anthology on train writings in 2014.

Get the latest Entertainment News from Bollywood, Hollywood, television, music and web series. Follow celebrity updates, movie reviews, trailers and box office collections on Hindustan Times.
Get the latest Entertainment News from Bollywood, Hollywood, television, music and web series. Follow celebrity updates, movie reviews, trailers and box office collections on Hindustan Times.
SHARE THIS ARTICLE ON
Hindustantimes wants to start sending you push notifications. Click allow to subscribe