Photos: This fashion show inside Paris toilets pays tribute to the ‘world’s great refuges’

Designers Mao Usami and Alve Lagercrantz said their odd choice of venue was meant to play tribute to “a place that allows the trivial, silly yet brilliant questions and ideas in life flow free”.

Paris fashion week shows tend to be held at the city’s most opulent addresses, grand chandeliered salons dripping with marble and gilt.

But new brand Sirloin gave tradition the bum’s rush by presenting its debut collection this weekend in one of the French capital’s most well appointed toilets.

The designers insisted, however, that the venue was not a stunt, claiming the collection “focuses on the intellectual questions that every Sirloin girl would ask herself during their brief moments in the toilet”.

Designers Mao Usami and Alve Lagercrantz said their odd choice of venue was meant to play tribute to “a place that allows the trivial, silly yet brilliant questions and ideas in life flow free”.

They said it was time to bring the smallest room out of the closet as models opened the mahogany cubicle doors of the historic Madeleine conveniences to reveal their autumn winter collection.

Models present creations by Sirloin.

They are the place where you go to hide “when you are pretending you are working, but you are just escaping and having a break,” she said.

Models in Sirloin creations at the women's Fall-Winter 2017-2018 ready-to-wear collection fashion show.

“We encourage everyone to accept their own twisted thoughts and strangest habits. The worse, the better!”

The award-winning Shanghai-based pair, who are Japanese and Swedish, said they built their collection from the underwear out, “merging lingerie with ready-to-wear” suits and streetwear.

Models present creations by Sirloin during the women's Fall-Winter 2017-2018 ready-to-wear collection fashion show.

Invitations to the show came with a vanity pack of folded toilet paper.

The designers insisted, however, that the venue was not a stunt, claiming the collection “focuses on the intellectual questions that every Sirloin girl would ask herself during their brief moments in the toilet”.

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