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Exclusive | Apoorva aka The Rebel Kid reveals a major reason for her move to the US: Constant pressure

Apoorva opens up about moving to New York, reflects on criticism, the constant pressure of maintaining her online persona and more

Updated on: Aug 19, 2026, 21:08:53 IST
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Exclusive | Apoorva aka The Rebel Kid reveals a major reason for her move to the US: Constant pressure
Exclusive | Apoorva aka The Rebel Kid reveals a major reason for her move to the US: Constant pressure

Content creator Apoorva, aka The Rebel Kid, recently revealed that she has moved to New York to pursue an MBA at NYU Stern, with plans to eventually return to India and build a D2C brand. The move comes over a year after she faced backlash for a controversial appearance on YouTuber Samay Raina’s India’s Got Latent, where she made a vulgar joke involving a contestant’s mother, leading to multiple FIRs under the IT Act.

Looking back, the 25-year-old, who was last seen on reality show Lock Upp Season 2, tells us that she does not regret the choices she has made. “I’ve apologised and taken accountability whenever I’ve been wrong. I don’t regret any of my decisions. I genuinely think it’s all part of the plot. I get to live this absolutely crazy life where almost everything I do gets an extreme reaction.” While acknowledging that her impulsiveness has had consequences, she says, “My impulsiveness has definitely come at a cost sometimes. But I don’t think I would go back and erase any of it, because without those mistakes, I wouldn’t be the person I am right now or be standing at this point in my life.” She adds, “Every mistake I’ve made, every bad decision, every difficult situation has somehow led me to exactly where I am today, moving to New York, trying to figure out my purpose, searching for meaning, and asking myself what more I want to do with my life.”

Asked if she would return to Bollywood, Apoorva, who made her acting debut with Nadaaniyan (2025) and has done a few web shows, says, “I see myself coming back to India, but no, I don’t see myself building a career in Bollywood.”

Apoorva also hopes to build on her business knowledge, which she feels she was missing. She shares, “Over the last few years, I’ve sold products for different businesses through my content. But there was a huge part of building a business that I didn’t understand well, like operations and supply chain, which determine whether a company survives.” She adds that she wants to understand every aspect of a business rather than simply be its face, including “operations, supply chain, unit economics, margins, and all the less glamorous things that actually determine whether a company survives.”

 
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