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Centre to summon Meta officials over Instagram ads ‘promoting’ child sexual abuse in India

An investigation reported observing around 30 ads allegedly promoting child sexual abuse material, which it reported to the platform and Indian authorities.

Published on: Jul 4, 2026, 06:50:28 IST
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The ministry of electronics and information technology will summon Meta to seek an explanation over Instagram advertisements allegedly promoting child sexual abuse material in India, a government official said on Friday.

People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India. (REUTERS/File Photo)
People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India. (REUTERS/File Photo)

The move follows directions from electronics and information technology minister Ashwini Vaishnaw.

“IT minister has directed MeitY officials to summon Meta on the matter of Instagram ads promoting child sexual abuse material in India. MeitY will seek an explanation from Meta on the issue,” the official said.

Inside the investigation

The government’s action comes amid growing scrutiny of Meta’s content moderation systems. A BBC Eye investigation published Friday reported observing around 30 unique advertisements allegedly promoting child sexual abuse material, which it reported to the platform and Indian authorities.

HT could not independently establish whether the ministry’s decision to summon Meta was directly linked to the BBC investigation.

According to the BBC, Instagram displayed advertisements containing phrases such as “rape video” and “child video” that directed users to Telegram channels allegedly selling child sexual abuse material. The report added that after it flagged one such advertisement, Instagram initially responded that the advertisement did not violate its community standards.

Meta's response

Meta said in a statement: “Meta has a zero tolerance policy for soliciting or sharing CSAM, including in ads. We use advanced AI technology to proactively detect violating content and individuals, but we are in a constant battle with criminals who hide among our 3.5 billion users and try to evade our detection. That is why our expert teams are constantly working to improve our defenses, develop new technology to root out predators, block links to violating websites, and share intelligence with other companies so they can take action too.”

The National Commission for Protection of Child Rights stated on Friday that it has taken cognisance of the report and will monitor the case closely.

 
ABOUT THE AUTHOR
Sejal Sharma

I am a technology policy reporter with the National Political Bureau at Hindustan Times, based in New Delhi. I cover digital policy and the intersection of technology and society, focusing mainly on what's happening in India. My beat often involves tracking platform regulation, privacy, internet curbs, and the real-world impact of digital rules, among other things. Can usually be found reading government notifications so that you don't have to. I cover three key ministries: Ministry of Electronics and Information Technology (MeitY), Ministry of Communications, and the Ministry of Information and Broadcasting (I&B). I am originally from New Delhi and a graduate of the Asian College of Journalism, Chennai. Over the past nine years, I have worked across television, digital and print media with The Secretariat, CNN-News18, Tiranga TV, Interesting Engineering, and now Hindustan Times. Although I am not on X, I can be reached at sejal.sharma@hindustantimes.com for tips, a chat or book recommendations. I respond fast, usually within a couple of hours. Outside of work, I enjoy playing badminton and driving my car. I am a firm believer that every trip — work or leisure — deserves a fridge magnet.

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