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'Delivery partners don't drive fast': Zomato's Deepinder Goyal explains how 10-minute service works

Deepinder Goyal, founder of Zomato, defended Blinkit's 10-minute delivery promise, attributing it to store density rather than speeding.

Updated on: Jan 02, 2026 01:37 PM IST
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Deepinder Goyal, founder of food delivery portal Zomato, pushed back against the calls for better pay-outs and improved working conditions for gig workers, saying that the 10-minute delivery promise, provided by his quick-commerce company Blinkit is not enabled by asking delivery partners to drive fast.

In this photograph taken in October 2025, a food delivery rider for Zomato dodges potholes along a street in Bengaluru. (AFP)
In this photograph taken in October 2025, a food delivery rider for Zomato dodges potholes along a street in Bengaluru. (AFP)

A section of gig workers have been demanding better pay-outs and working conditions and held a massive strike on December 31, New Year's Eve.

Deepinder Goyal on 10-min delivery

Amid rising concerns over 10-minute delivery promise, which some say exposes a delivery person to tough conditions, Deepinder Goyal took to X on Thursday shared that Zomato and Blinkit delivered at a record pace on New Year's Eve, “unaffected by calls for strikes that many of us heard over the past few days.”

He added, “One more thing. Our 10 minute delivery promise is enabled by the density of stores around your homes. It’s not enabled by asking delivery partners to drive fast.”

Explaining how the orders are processed on Blinkit, Deepinder Goyal said once an order is placed, it is picked and packed within 2.5 minutes, after which the rider drives an average of under two kilometres in about eight minutes. “That's an average of 15kmph.”

“I understand why everybody thinks why 10 minutes must be risking lives, because it is indeed hard to imagine the sheer complexity of the system design which enables quick deliveries,” Goyal wrote in his X post.

He urged users of these services to “JUST ASK” any rider partner why they voluntary take up platform work and prefer it over regular jobs.

“Also, if you've ever wanted to know why millions of Indians voluntarily take up platform work and sometimes even prefer it to regular jobs, JUST ASK any rider partner when you get your next food or grocery order. You will be humbled by how rational and honest they will be with you,” Goyal said, assuring changes to make the platform better.

“Having said that, no system is perfect, and we are all for making it better than today. However, it is far from what it is being portrayed on social media by people who don't understand how our system works and why,” he said.

If I were outside the system, I would also believe that gig workers are being exploited, but that's not true, he added.

 
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