Bengaluru-based Micro Labs Limited on Friday said that allegations against the pharmaceutical firm that it gifted freebies worth ₹1,000 crore among doctors to promote its Dolo-650 tablets were ‘baseless and incorrect’.
“The brand did a business of just ₹350 crore when Covid-19 was at its peak, and, therefore, it was simply unviable for us to promote the drug by spending a much larger amount,” Jayaraj Govindaraju, an Executive VP at Micro Labs Limited told news agency ANI.
Govindaraju also said that it was ‘impossible’ for any firm to spend ₹1,000 crore on the marketing of a brand that made only ₹350 crore in the Covid-19 year.
Though Dolo 650, a popular fever drug, was in high demand during the Covid-19 waves, Govindaraju claimed that products of other companies, too, were used widely during these waves. “Even other Covid-19 protocol drugs like Vitamin C and Vitamin combinations also did very well,” he remarked.
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Meanwhile, the company's response came a day after a petitioner told the Supreme Court that a ‘particular drug manufacturer’ spent ‘hundreds of crores in freebies’ among medical practitioners.
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Meanwhile, the company's response came a day after a petitioner told the Supreme Court that a ‘particular drug manufacturer’ spent ‘hundreds of crores in freebies’ among medical practitioners.
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Home/India News/‘Baseless’: Dolo-650 manufacturer on allegations it gifted ‘freebies' to doctors
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