BCCI to combine tenders for telecast rights
After withdrawing the Revenue Management Company tender, the BCCI announced that it would combine the tenders for terrestrial and global satellite rights.india Updated: Feb 10, 2006 17:26 IST
After withdrawing the Revenue Management Company tender issued earlier this week, the BCCI on Friday announced that it would combine the tenders for terrestrial and global satellite rights.
The new tender will have a minimum guarantee of US$ 450 million, combining the minimum guarantees (US$ 350 mn and US$ 100 mn) for the earlier two proposed tenders, a BCCI press statement said on Friday.
Chairman of BCCI's marketing sub-committee Lalit Modi said the recent Supreme Court ruling on telecast rights made the cricket body do away with a separate tender for national broadcasters Doordarshan.
"The recent ruling of the Supreme Court regarding broadcasting rights on Doordarshan has changed the dynamics of the situation and as a result BCCI felt to do away with a separate tender for Doordarshan marketing only," he said.
"With this move, BCCI aims to pre-empt any likely issues that may arise over signal sharing between satellite rights and terrestrial rights players. With both rights under one banner, as per the new format, this issue will not arise."
The tender winner will then sort out details regarding sharing of India rights with Prasar Bharti according to downlnking guidelines of the Centre.
Modi said now BCCI would deal with one party which would provide a level playing field for all bidders.
"BCCI will deal only with one party, which is appropriate, for this way we will be able to retain transparency while providing a level playing field for all prospective bidders," Modi said.
The tender is expected to be awarded on February 17.
First Published: Feb 10, 2006 17:26 IST