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Don’t trust brands, govt to tell buyers

The Union Ministry of Consumer Affairs is launching a public awareness campaign to tell buyers not to be fooled by packaging, reports AG Dastidar.

Updated on: Apr 10, 2008, 01:05:41 IST
Hindustan Times | By , New Delhi
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The good news first.

HT Image
HT Image

Responding to a Hindustan Times report, the Union Ministry of Consumer Affairs is launching a public awareness campaign to tell buyers not to be fooled by packaging.

The bad news is, that is all the authorities can do. “We would say customers should not just trust brands. That’s what we will emphasise. If the altered packets mention that they are not standard packs, then legally there is nothing wrong,” said YS Bhave, Secretary, Ministry of Consumer Affairs.

According to a senior official at the ministry, Rule 28 of the Packaged Commodities Regulations Order (PCRO) says that manufacturers not printing a line saying altered packs are ‘non-standard packaging’ can be penalised under “deceptive packaging” rules.

Only hope, perhaps, is that officials will be on the lookout to see if certain packs of unusual weights are not printing this disclaimer. “After taking cognizance of the HT report, we had several meetings on this at relevant levels on Wednesday. A strict vigil will be kept on this,” he said.

 
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