For all the soccer fans in India, who might miss the late night action on TV, online and mobile content players are all geared up to recreate the magic through videos, live tickers, news reports, features, image galleries and audio commentary.
With the biggest event in the global sporting calendar just two days away, websites and mobile phone platforms have beefed up their football content to attract viewers and advertisers.
For websites, it is an opportunity to attract sports-crazy Indians, and the incremental jump in ad revenues is estimated to be anywhere between 8-15 per cent, according to the Internet and Mobile Association of India. While
Yahoo, as an official FIFA partner, is bringing the experience both online and on mobile, Rediff will also have full coverage of past tournaments and also an online football store to enable users to purchase their favourite football memorabilia, the IAMAI says.