Sahara One to get Filmy in Feb

Sahara One Media and Entertainment Limited today said it will launch its Hindi film channel, Filmy, on February 12.

Sahara One Media and Entertainment Limited today said it will launch its Hindi film channel, Filmy, on February 12 to widen its base in the entertainment business.

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"Filmy, the Hindi movie channel will be launched on February 12," Sahara One Media and Entertainment Ltd Chief Executive Officer Shantonu Aditya said.

Filmy -- a digitally encrypted paid channel would be distributed through Sahara One's distributer partners and will form a part of the Sahara bouquet of channels. The advertising and marketing campaign for this would start from January 26, he said.

"It will have strong original programming in innovative formats to complement the movie content," Filmy Business Head Ashutosh said.