The Bollywood Baadshah and ambassador for most of the leading brands from softdrinks to cars, Shah Rukh Khan, will now be seen endorsing a liquor brand.
Diageo Radico Distilleries Pvt Ltd, a joint venture between Diageo and Radico Khaitan, has roped in the superstar for its first product offering 'Masterstroke Deluxe Whisky' and its brand extensions.
Shah Rukh endorses a multitude of brands including Hyundai Santro, Tag Heuer, Videocon and Sunfeast biscuits.
Mr Abhishek Khaitan, Managing Director, Diageo Radico Distilleries says, "Shah Rukh Khan is a master, the best in his field. Like Shah Rukh's meteoric rise to superstardom, Masterstroke too is destined for similar heights."
The deal for 'Masterstroke Deluxe Whisky' with Shah Rukh was finalised in association with Carving Dreams Entertainment Pvt Ltd.