Rajasthan: Raje launches media blitzkrieg for tourism

With the tagline of ‘jaane kya dikh jaaye’, Vasundhara Raje-led Rajasthan government on Friday launched a multi-crore rupees media campaign to create a buzz about the state in order to increase tourist footfalls by 2020.

With the tagline of ‘jaane kya dikh jaaye’, Vasundhara Raje-led Rajasthan government on Friday launched a multi-crore rupees media campaign to create a buzz about the state in order to increase tourist footfalls by 2020.

At present, 1.5 million foreign tourists visit Rajasthan every year. (AH Zaidi/HT file photo)

From launching a website, advertisement campaign for print and television to an outdoor campaign, the state government is all out to push for tourism.

Unveiling the campaign at Bikaner House here on Friday, Raje said the government aims to double the footfall of international tourists by 2020 from 1.5 million to 3 million.

“This campaign will herald Rajasthan tourism 3.0. Rajasthan Tourism 1.0 of the 80s was about our landscape, the harsh terrain and the adventures immortalised by Satyajit Ray on celluloid. The 90s saw version 2.0, with a forward looking vision which included our heritage properties. With Rajasthan tourism 3.0, we aim to implement an integrated plan that revolves around experience, infrastructure, cleanliness, security and marketing,” she said.

Union tourism minister Mahesh Sharma, who was also present at the launch, said a helpline — 1363 — will be launched in 12 languages on January 26 for tourists to register complaints seek assistance.