‘I’m keen to see how the tussle for revenue plays out,’ says author of book on Reddit

Journalist Christine Lagorio-Chafkin’s We Are the Nerds tracks the rise and evolution, mistakes and pitfalls of Reddit.

When Christine Lagorio-Chafkin first met Reddit co-founders Alexis Ohanian and Steve Huffman, in 2011, they weren’t keen to talk about the platform.

They had sold it to the media house Conde Nast in 2006 and later, stepped down from their executive positions. Ohanian would rejoin as executive chairman from 2014 to 2018; Huffman as CEO in 2015, a post he continues to hold.

But in 2011, they had moved on, to a travel-bookings website called Hipmunk, and wanted to discuss