From rags to riches: Indian designer finds sustainable way to high fashion

Kriti Tula's label, which includes a men's line featuring patchwork shirts with denim strips, emerged out of her concern for global warming and the fashion industry's impact on the environment.

An Indian designer is using discarded pieces of cloth to piece together fashionwear for men and women as a sustainable alternative to high-end garments.

New Delhi-based Kriti Tula's fashion label Doodlage collects fabric waste from factories discarded for minor defects and pieces them together to create flowing dresses and sarees, selling them for about USD100 a piece.

Tula said the label, which includes a men's line featuring patchwork shirts with denim strips, emerged out of her concern for global warming and the fashion industry's impact on the environment.

Having worked at major textile export houses, the designer said she had seen the environmental cost of high fashion first-hand: waste of cloth and water, and toxins emitted in the production process.

The roughly USD 2.4 trillion global fashion industry accounts for 8-10 per cent of the world's carbon emissions - more than all international flights and maritime shipping combined, the United Nations Environment Programme said in 2019.

The industry is also the second-biggest consumer of water, generating about 20 per cent of the world's wastewater, it added.

Tula said sourcing the scraps initially proved complex and the product prices had to be higher than what many buyers may have felt was worth paying for recycled wear.

Gradually though, her business has found like-minded vendors and partners, she said.

Besides clothes, her label also makes soft toys, bags, purses and paper out of leftover fabric.

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This story has been published from a wire agency feed without modifications to the text.