DJ Snake’s Magenta Riddim video out: French music producer reveals why he shot it in India

French music producer DJ Snake talks exclusively to HT about the new video of his song, Magenta Riddim.

music Updated: Apr 12, 2018 12:41 IST
Samarth Goyal
Samarth Goyal
Hindustan Times
India,DJ Snake,Lean On
Magenta Riddim has been shot in Hyderabad (Andhra Pradesh) and parts of Telangana.

DJ Snake has always loved his time in India. First, he shot the video of his chart-topping song Lean On with Major Laser here. What followed was concerts in Delhi, Bangalore, Mumbai and Goa. And now, the French music producer has filmed the video for his recently released hit, Magenta Riddim, in the country that has always “inspired” him. The video had already been viewed over 2,65,083 times within a few hours since its release on Thursday (April 12).

A source close to the artist tells us that the video was shot last month in Hyderabad (Andhra Pradesh), and parts of Telangana. “We were there for about two weeks. The video pays tribute to the massive influence that Indian music has had throughout DJ Snake’s career so far,” says the source.

In an exclusive chat with HT, DJ Snake says, “I couldn’t [have] filmed it anywhere else in the world.” Talking about what makes India “so special”, he adds that it’s “the colours, the people, the music, [and] the culture”.

DJ Snake was in India for two weeks in March.

Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for Up & Up), the video of Magenta Riddim follows a squad of firefighters, the pride and joy of their small town, who can’t stop dancing. “I’m proud to say, this is probably my best video ever. I hope you enjoy it,” adds Snake, 31.

The source also reveals that much of the talent and crew involved in the making of the video are local artists who’ve worked in the Telugu film industry. “We worked with the local artists from the area. The idea had to be authentic, and the video had to look original, and that’s why it was a no-brainer to work with them. It was a wonderful time shooting with them,” says the source.

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First Published: Apr 11, 2018 19:22 IST