Travis and Jason Kelce are reportedly looking to enter the NFL business, and it all starts with their beer brand, Garage Beer.
On Wednesday, 28 May, Garage Beer dropped a bombshell announcement: the company is in the “very advanced stages of acquiring a significant ownership stake in a professional football team.”
"While we can't share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football - the real kind with helmets, touchdown, tailgates, and of course, ice cold beers," the company said in a statement. “This bold, somewhat mysterious move aligns perfectly with Garage Beer's identity: deeply rooted in football culture, loved by fans who prefer their beer cold and their Sundays (and Mondays, and Thursdays, and sometimes Saturday's filled with gridiron action.”
“More details - like what team it is, where it plays, and how many Garage Beers will be in the stadium fridge - will be shared in the coming few days.”
When did the brothers invest in the beer brand?
Travis and Jason Kelce invested in Ohio-based Garage Beer Co. in June last year. “It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting,” Travis said in a statement at the time.
{{/usCountry}}Travis and Jason Kelce invested in Ohio-based Garage Beer Co. in June last year. “It comes down to quality for me. I think everyone knows I like to have a couple beers now and then, so being an owner of Garage Beer and heavily involved in making the best light beer is exciting,” Travis said in a statement at the time.
{{/usCountry}}Garage Beer is sold in over a dozen US states, including Ohio, Montana, and New Jersey.
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Other investments
In February 2023, Travis Kelce acquired an equity stake in Casa Azul Tequila Soda, a ready-to-drink (RTD) canned cocktail brand that launched in the US in August 2022. As part of the deal, the NFL star also became a brand ambassador.