Flipkart rolls out ‘Black’ membership with free YouTube Premium: Check benefits and what’s new

Flipkart has introduced a new subscription plan, Flipkart Black, offering free YouTube Premium, exclusive deals, and travel perks.

Flipkart has launched a new subscription plan in India called Flipkart Black, which aims to expand its customer rewards ecosystem while offering a range of bundled services. The membership combines shopping benefits, entertainment access, and travel offers, making it the company’s latest addition to its subscription lineup.

Flipkart has introduced its new Black Membership in India, offering free YouTube Premium, shopping rewards, and travel perks. (Flipkart)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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Flipkart Black Membership: Price

The Flipkart Black membership is priced at Rs. 1,499 per year, but Flipkart is offering it at an introductory price of Rs. 990 annually. This makes it more expensive than Flipkart’s earlier VIP plan, which is priced at Rs. 799 per year, and higher than the free loyalty program, Flipkart Plus, which operates on a tier-based system of Silver and Gold memberships.

Flipkart Black Membership: What’s New and Offerings

One of the major attractions of Flipkart Black is the complimentary YouTube Premium subscription worth Rs. 1,490. Subscribers can enjoy ad-free streaming, offline downloads, and background playback for a year. The subscription can be linked to a single YouTube account.

Flipkart Black members will also receive a 5 percent SuperCoins cashback, up to Rs. 100, on purchases made through Flipkart and Flipkart Minutes. Members can earn up to 800 SuperCoins monthly, which can later be redeemed as discounts or cashback. An additional 5 percent discount is available on SuperCoins transactions, capped at Rs. 1,000.

Other advantages include priority customer service, early access to Flipkart sale events, and exclusive offers on premium electronics. In the travel segment, subscribers can benefit from Cleartrip flight cancellation and rescheduling services at just Re. 1.

“The company developed Flipkart Black to enhance customer convenience by combining shopping, entertainment, and travel rewards, said Rahat Patel, Vice President at Flipkart. He further added that the platform plans to expand benefits further in the future.

Flipkart Plus vs Flipkart Black

Unlike Flipkart Black, Flipkart Plus remains a free loyalty program where users qualify by completing 10 purchases in a year. Plus members continue to get SuperCoins cashback, but the Black plan introduces broader benefits, particularly in entertainment and travel.

Flipkart has also clarified that the Black membership is non-refundable and cannot be cancelled once purchased. With this addition, the company has positioned Flipkart Black as a paid alternative to its loyalty programs while directly competing with other e-commerce subscriptions in India.

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