Instagram tests option to show posts only from Meta Verified subscribers

As per Instagram head Adam Mosseri, who made the announcement, this is a ‘new control for people and a way for businesses and creators to get discovered.’

Published on: Oct 24, 2023, 16:29:31 IST

By HT News Desk, New Delhi

Prefer HTon Google

Share via

Copy link

Meta is testing a ‘Meta Verified’ toggle for Instagram, which means that once the toggle is turned on, Instagram users can see posts only from those who have subscribed to Meta Verified, the Mark Zuckerberg-helmed company's subscription bundle for creators and businesses on Instagram and Facebook.

The Meta Verified toggle that is being tested on Instagram (Image courtesy: Meta)

This was announced on Monday by Instagram head Adam Mosseri, who described the feature as a ‘new control for people and a way for businesses and creators to get discovered.’

“We are testing a way for people to explore their Instagram feed and reels by toggling only to Meta Verified accounts. Let us know if you would be interested in using this,” Mosseri said in a message on his Instagram Broadcast channel.

Meta Verified toggle on Instagram

It will appear as an option under ‘Following’ and ‘Favourites’ when users tap the Instagram logo. The service is similar to a feature announced by X (formerly Twitter) earlier this month, by enabling which, individuals (whether their account is verified or not) can choose to receive replies on their posts only from verified handles.

Also Read: X (Twitter) users can now choose to receive replies only from verified accounts

What is Meta Verified?

Introduced earlier this year, it costs $11.99 (approx. ₹996) on the web and $14.99 (approx. ₹1245) in app. Meta Verified comes with benefits such as a verified badge, account protection, account support, and a host of exclusive features.

The verified badge is displayed on a user's profile, in the comments section next to their display picture, in search results next to their name and display picture, in direct messages next to their profile image, and in Reels, Stories, and Feed.

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Instagram

Stay updated with the latest Technology News, gadget launches, app updates, artificial intelligence and digital trends. Find reviews, comparisons and useful insights from the world of tech.