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Zuckerberg announces WhatsApp's new ‘Keep In Chat’ feature

WhatsApp says this extra layer of privacy will protect the messages from falling into the wrong hands.

Published on: Apr 21, 2023 01:43 PM IST
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Meta chief executive officer Mark Zuckerberg has announced a new feature on WhatsApp which will allow people in a chat having disappearing messages to save them when they need the most.

Called a ‘Sender Superpower’, the feature ‘Keep In Chat’ implies that with disappearing messages, conversations do not have to stick around forever just like in-person discussions.

The Meta-owned platform said that if the user sent a message, it is his/her choice whether the others in the chat can keep it for later
The Meta-owned platform said that if the user sent a message, it is his/her choice whether the others in the chat can keep it for later

WhatsApp says this extra layer of privacy will protect the messages from falling into the wrong hands. The feature is being launched so that the users can hang on to texts they need for later, with a special ‘superpower’ for the sender.

ALSO READ: WhatsApp unveils ‘device verification’, ‘account protect’ features

The Meta-owned platform said that if the user sent a message, it is his/her choice whether the others in the chat can keep it for later. The sender will be notified when someone keeps a message, and the sender will have the ability to veto the decision.

WhatsApp announced new 'Keep In Chat' feature

If the user decides that the message can’t be kept by others and the decision is final, no one else can keep it and the message will be deleted when the timer expires. It means that the user has the final say on how messages sent are protected.

 
ABOUT THE AUTHOR
Aryan Prakash

A journalist with more than 12 years of experience in print, broadcast and digital media. When not tracking major news events, he can be seen binge watching his favourite shows or reading a spy thriller.

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