NPR to stop using Twitter after getting ‘state-affiliated media’ label

NPR said on Wednesday Twitter refused its repeated requests to remove the inaccurate label of "state-affiliated media".

National Public Radio (NPR) will no longer post content to its 52 official Twitter feeds in protest against a label by the social media platform that implies government involvement in the U.S. organization's editorial content.

A view of the Twitter logo at its corporate headquarters in San Francisco, California.(REUTERS)

NPR said on Wednesday Twitter refused its repeated requests to remove the inaccurate label of "state-affiliated media", now changed to "government-funded media," which did not accurately capture its public media governance structure.

British broadcaster BBC has also objected to the latest label, saying it's misleading.

"If we continued tweeting, every post would carry that misleading label," NPR said.

In an interview with BBC, Twitter's billionaire owner Elon Musk said earlier on Wednesday the company was trying to be "accurate" and looking into amending the label.

"Our goal is simply to be as truthful and accurate as possible.. We're adjusting the label to be 'publicly funded' which I think is perhaps not too objectionable," Musk said.