Zoom introduces new feature for edge over Microsoft Teams, Cisco WebEx: Report

Experts say that Zoom is including “Team” in the Zoom chat product, as users were getting perplexed about the difference between the chat feature in the Zoom meetings with the exclusive communication suite.

Video conferencing platform Zoom said it is renaming and bringing new features to its Chat product, making it a more collaborative software in a bid to compete with rivals like Microsoft Teams and Cisco WebEx.

Zoom has evolved from the video app to a communications platform. (Zoom)

The upgraded software brings together messaging, file sharing, third-party integrations, video, voice, and whiteboard in one place to make team working more convenient, Zoom said in a blog post. The latest features will make it easier to change a chat conversation to a phone or video call, or share an idea through a whiteboard.

Why is there a requirement to change the name?

Experts say Zoom is including “Team” in the Zoom chat product, as users were getting perplexed about the difference between the chat feature in the Zoom meetings with the exclusive communication suite.

This product serves as an all in one platform to offer complete features to facilitate collaborative work. In an interview with The Verge, Sharvari Nerurkar, Zoom Team Chat’s head of product, said the customers feel friction when they have to jump to multiple different products to work with the same group of people.

With this update, Zoom tries to establish its foothold in the highly competitive market because of the presence of WeChat Work, Microsoft Teams, Cisco WebEx and Slack. It meets an arduous task of onboarding high-paying clients to bolster its growth at a stage when several companies are relocating to hybrid work.