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Did US pizza joints really predict Israel’s strike on Iran? X account dedicated to ‘Pizza Index’ theory claims

Israel launched airstrikes on Iran, targeting nuclear and military sites. In retaliation, Iran fired a barrage of ballistic missiles, some hitting Tel Aviv.

Updated on: Jun 14, 2025, 12:12:48 IST
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Amid the rising conflicts between Israel and Iran, a bizarre theory has resurfaced on social media. The “Pizza Index” theory claims that when pizza deliveries from eateries around the Pentagon increase, it suggests that something big is brewing or US agents are handling an imminent crisis. An X profile dedicated to this theory allegedly tracks the volume of pizza orders around the Department of Defense office. In a series of recent tweets, they claim that pizza orders from three restaurants around the area increased before Israel’s airstrikes on Iran.

'Pizza Index' theory has gone viral amid rising tensions between Israel and Iran. (Unsplash)
'Pizza Index' theory has gone viral amid rising tensions between Israel and Iran. (Unsplash)

“All pizza establishments nearby the Pentagon have experienced a HUGE surge in activity,” the X profile posted sharing what appears to be charts comparing the deliveries at various times of the day.

Also Read: Missiles rain down on Israel in raw footage: Iranian media release video of strikes

In another post, the profile shared, “With minutes left before close District Pizza Palace which is not too far from the Pentagon is experiencing a huge surge in traffic.”

The page also referenced a Domino’s location near the White House, stating that the place is experiencing “above-average levels of traffic.”

What is the “Pizza Index” theory?

According to a Telegraph report, pizza orders rose substantially the night before Saddam Hussein invaded Kuwait in 1990.

Frank Meeks, owner of multiple Domino’s franchises in the Washington area, told the outlets in 1991 that he saw a spike in orders before each military action under Operation Desert Storm. Meeks claimed that it was a sign that a crisis was afoot.

 
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Trisha Sengupta

Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.

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