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Panama influencer criticised for posing in front of quake rubble says she wanted to help

Influencer Gracie Bon from Panama was accused of turning a devastating disaster into a photo-op.

Updated on: Oct 16, 2026, 13:08:11 IST
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Influencer Gracie Bon, who was recently criticised for posing in front of earthquake rubble in Panama, has addressed the backlash. In an Instagram post, she claimed she shared the visuals to help and draw attention to the country’s ground reality.

What did Gracie Bon say?

Gracia Bon who found herself in the middle of a social media controversy. (Instagram/@graciebon)
Gracia Bon who found herself in the middle of a social media controversy. (Instagram/@graciebon)

The influencer fired back at her critics in a video. Explaining why she chose to photograph herself, she shared that she just wanted to help.

Also Read: Who is Shraddha Dubey? Influencer at centre of Lucknow cafe owner's death

“I don’t make any money from this,” she said in a video. “My intention was to help with resources and find one or two families I could help rebuild their house”

“If I’m in the photo, I’m not posing. I just chose a picture where I’m in it instead of one where I’m not, because I know it’ll get more reach and attention from my followers and I can help rebuild a house,” she explained to her 12 million followers.

What caused the controversy?

On October 11, Bon shared a series of pictures on social media. “The reality of my country after the earthquake, we’re reminded that material things can be replaced, but life is priceless. Hug your loved ones a little tighter, be grateful for what you have, live in the moment, and show up for those who need it most. Stay strong, Panamá. we got this, we’ll get through it together,” she wrote on Instagram.

Also Read: Customer surprised to find sugarcane stall owner is an influencer with 125k followers

In most of the pictures she posted, she was seen standing in front of ruined structures. She was accused of turning the devastating disaster into a photo-op. People questioned why she had to pose in front of the rubble to raise awareness about earthquake-hit Panama.

Panama earthquake:

A magnitude 7.7 earthquake struck southern Panama on October 9. The quake damaged buildings, sending ​thousands into the streets. According to a Reuters report, a 68-year-old woman who was seriously injured during the tremors died, becoming the first officially confirmed death linked to the recent quake. Reportedly, over 30 people were injured.

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

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Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
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