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Singles at Diljit Dosanjh’s Delhi concert given free water bottles: 'Singles ko paani pilao yojana'

Singles at Diljit Dosanjh's Delhi concert received free water bottles through Jeevansathi's 'Singles Ko Paani Pilao Yojana,' sparking social media buzz.

Published on: Oct 27, 2024, 10:18:27 IST
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Delhi witnessed an electrifying night as Punjabi singer Diljit Dosanjh kicked off the India leg of his Dil-Luminati Tour on Saturday at the Jawaharlal Nehru Stadium. The evening saw thousands of fans flocking to the venue, causing significant traffic build-up around the stadium area, with queues stretching far as eager fans awaited entry. The stadium buzzed with anticipation as fans, many having waited hours to secure their spot, celebrated the return of their beloved performer to the Indian stage.

At Diljit Dosanjh's Delhi concert, singles received free water bottles. (X/@swatic12)
At Diljit Dosanjh's Delhi concert, singles received free water bottles. (X/@swatic12)

(Also read: Deepinder Goyal walks through Delhi traffic to make it to Diljit Dosanjh's concert: 'Soooo much traffic')

Viral ‘singles ko paani pilao’ campaign steals the show

Amidst the concert’s fervour, one initiative in particular stole social media’s attention. Volunteers from Jeevansathi.com, a matrimonial website, were spotted distributing bottled water to single attendees outside the venue. Dressed in white T-shirts emblazoned with the phrase “Singles Ko Paani Pilao Yojana”, the volunteers handed out bottles printed with a humorous message. The message read, “Jeevansathi pe aa gaye hote toh aaj ye bottle nahi uska haath pakda hota,” loosely translating to, “Had you joined Jeevansathi, you’d be holding hands instead of this bottle.” Photos of the campaign quickly went viral, sparking a mix of amusement and appreciation online.

Take a look here at the viral posts:

Diljit waves Indian flag, fans erupt in applause

(Also read: Zomato, Jeevansathi react to man’s viral Cupid cover)

Fans’ ecstatic response and tour’s upcoming cities

Dosanjh, fresh from a series of successful international shows, has promised fans in India the same larger-than-life experience. His captivating performance left fans eager for more, especially as he shared glimpses of the night on Instagram, showing him performing to an enormous crowd and captioning the post with his song lyric, “Dosanjhanwala Naam Delhi Utey Likheya Khaasa Zor Lagg Ju Mitaun wastey,” suggesting the indelible mark he’s left on Delhi.

Check out the post here:

Diljit set to rock more cities

The Dil-Luminati Tour will continue its journey across India, with a second show in Delhi on October 27. From there, Diljit will take the stage in Hyderabad, Ahmedabad, Lucknow, Pune, Kolkata, Bangalore, Indore, Chandigarh, and Guwahati.

 
ABOUT THE AUTHOR
Mahipal Singh Chouhan

Mahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. His work primarily focuses on offbeat and trending stories that reflect everyday experiences and evolving conversations on the internet. He has consistently worked on transforming viral content and human interest stories into structured news pieces that engage readers while maintaining editorial clarity. At Hindustan Times, Mahipal contributes to identifying and developing stories emerging from social media trends, online communities, and real-world incidents that capture public attention. His approach involves adding context and journalistic perspective to fast-moving digital narratives, helping present viral moments in a clear and reader-friendly format suited for digital audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling practices. Mahipal holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. He is particularly interested in tracking emerging trends and understanding how online conversations evolve into broader public discussions. His work reflects a focus on accuracy, readability, and relevance in the rapidly changing digital news environment. Outside of his professional responsibilities, Mahipal takes an interest in history and sports and regularly works on improving his general knowledge, which complements his curiosity as a media professional.

Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
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