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Viral Gen Alpha slang ‘67’ confuses millennials, boomers: ‘Word of 2025’ decoded

Dictionary.com explained that the term “67” is mostly used by Gen Alpha and younger teens.

Updated on: Oct 30, 2025 03:50 AM IST
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Dictionary.com has officially named “67” the Word of the Year for 2025, and the announcement has created quite a commotion on social media, especially among millennials and boomers. Many have taken to X to share their confusion about the word, which has its roots in online culture.

What are people saying?

The Word of the Year 2025 “67” is spelt “six-seven” and not “sixty-seven." (Unsplash)
The Word of the Year 2025 “67” is spelt “six-seven” and not “sixty-seven." (Unsplash)

While some confessed that they have no idea what the word means, others expressed outrage at the inclusion of the term in a dictionary. An individual said, “‘67” as Word of the Year is insane. We’ve officially reached the point where internet inside jokes are replacing English. Oxford’s shaking right now.”

Another added, “I still don't know what it even means.” A third joined, “This is not a word. These are numbers. This is like saying the stupid joke from the 80s about why 6 was afraid of 7, because 7 8 9, and 789 is now a word of the year.” A fourth wrote, “We’ve officially run out of words, next year’s gonna be an emoji.”

What does ‘67’ mean?

“Because of its murky and shifting usage, it’s an example of brainrot slang and is intended to be nonsensical and playfully absurd,” Dictionary.com added.

Origin of '67': Where does the word come from?

In a blog post, the online platform shared that the word is thought to have originated from the drill song “Doot Doot (6 7)” by Skrilla. “Six-seven” is repeated as a hook throughout the track. The platform added, “It was likely also popularised through videos about NBA players such as LaMelo Ball, who’s 6’7″.” Visuals of the song's hook paired with images of the basketball player have turned into a popular meme template.

Who uses ‘67’?

Gen Alpha and younger teens mostly use the term on TikTok, Instagram, or in daily life conversations. It is also part of internet and sports cultures.

Have you ever used the term “67” in a conversation?

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.

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