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Indian-origin businessman faces backlash for purchasing 14 lakh Louis Vuitton dog suitcase

An Indian-origin businessman who purchased a Louis Vuitton dog suitcase made headlines earlier this year for threatening to kill a dock worker.

Published on: Nov 27, 2024, 06:53:13 IST
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Ajay Thakore, aka Ace Rogers, CEO of Doctor Multimedia, became a target of social media backlash after he shared a video of himself purchasing a luxury item for his dog. The clip shows him picking a Louis Vuitton (LV) dog suitcase called “Bone Trunk” worth 14 lakh. His video prompted dissatisfaction among people, with many suggesting that it would have been better to donate the money to a dog shelter instead of spending it on one luxury item.

The image shows Indian-origin businessman Ajay Thakore with his dog. He purchased a  14 lakh Louis Vuitton suitcase for his pet pooch. (in.louisvuitton.com, Instagram/@acerogersceo)
The image shows Indian-origin businessman Ajay Thakore with his dog. He purchased a  14 lakh Louis Vuitton suitcase for his pet pooch. (in.louisvuitton.com, Instagram/@acerogersceo)

“Aspen’s always spending money like there’s no tomorrow. $20k Louis Vuitton bone trunk,” Thakore wrote as he shared a video. The clip shows him entering a Louis Vuitton store, greeting the staff, and jokingly saying, “I think my dog has something to pick up.” An individual then reveals the item the businessman was picking up - an LV Bone Trunk, which, according to the official website, is priced at 14,10,000.

Also Read: An ultra-luxury home inside Gurgaon’s most expensive society wows the internet. Watch

What is a Bone Trunk?

The official LV website describes the product as a “hard-sided suitcase” that resembles a bone and contains a varnished wooden tray with two bowls.

Take a look at the video here:

Another commented, “And people are starving in the world… how sad.” A third posted, “Think about all the good to shelter dogs that 20k could do. I don’t get this at all.” A fourth expressed, “Man, this really is a grotesque illustration of what’s wrong in society. Imagine being such a gullible brand slave that you spaff 10s of thousands on something so goddam pointless just so you can show off about it. How achingly insecure would you have to be to resort to this? Just a sickening lack of awareness or values.”

Also Read: Hermès in hand, revenge in mind: Woman makes Louis Vuitton staff count 70 lakh and then leaves. Here's what happened

Earlier this year, Ajay Thakore made headlines for allegedly threatening to kill a dock worker who refused to park his yacht. During the heated argument, the California-based businessman also exposed his genitals to the worker. In a viral video, he was seen saying, “I will kill you, you know I will kill you, I will kill,” to the worker.

What are your thoughts on this video showing a Louis Vuitton dog suitcase?

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
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