How Ekta Kapoor's 'Kyunki...' didn’t just take a slot, it took over a nation’s routine

Smriti Irani’s Tulsi was more than a character, it was a cultural phenomenon. Casting the beloved character again in 2025 isn’t just about storytelling, it’s about competing with decades of emotional and cultural resonance. Television czarina Ekta Kapoor opens up on the cultural pressures faced by young women and how her shows have broken stereotypes. She also shares her take on Smriti Irani’s return to TV after a high-profile political career. Don’t miss the full interview.