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Maggi, Aloo Bhujia, Parle-G and Vim: Why value packs are costing more in India
Published on Jun 13, 2022 11:30 pm IST
A steady surge in prices for raw materials has prompted India's biggest food and consumer goods makers, including HUL, Britannia, Dabur, Haldiram's and Nestle, among others, to shrink the sizes of value packs. Nikkei Asia reported that wth "magic price points" from 1 rupee to 10 rupees, these offerings account for the bulk of the consumption by hundreds of millions of less affluent Indians. Watch the video for more.
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