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Patriotism of the pocketbook: Sales of I-Day items soar in Pakistan

Sales of flags, buntings, badges and other items have spiked, more than in mther years.

Published on: Aug 13, 2016, 13:57:37 IST
By , Karachi
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Sales of Indepen­dence Day related items have doubled in Karachi, with Pakistanis more keen to celebrate on August 14 compared to earlier years, a daily reported on Saturday.

A vendor waits for customers with her daughter to sell national flags, badges and masks ahead of Pakistan’s Independence Day in Islamabad. (AP)
A vendor waits for customers with her daughter to sell national flags, badges and masks ahead of Pakistan’s Independence Day in Islamabad. (AP)

Sales of flags, buntings, badges and other items began in mid July, almost two weeks earlier as compared to last year, the Dawn reported on Saturday.

The number of roadside stalls has increased by more than 50 per cent due to improving law and order situation in Karachi, it said.

“Our sales have gone up by over 100 per cent this year and well surpassed our targets,” said Sheikh Nisar Ahmad Parchamwala, owner of VIP Flags.

“It seems people of Karachi are being extra zealous than people from other parts of the country,” he said.

Stalls are loaded with flags, T-shirts with trousers, bangles, badges, wrist bands, caps, face masks, glasses, balloons, glasses and CDs of national songs, the Dawn said.

A sizable quantity of festive items including Pakistani flags, badges and T-shirts have come from China.

A prominent trader, Atiq Mir, estimated the total sales at Rs 10 billion in Karachi this year, up from Rs 5 billion in 2015.

 
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