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Trump launches new fragrance line ‘Fight, Fight, Fight’ ahead of Christmas: ‘Smells like victory’

The website “Trump Fragrances” sells cologne and perfume with the slogan “Fight, Fight, Fight.”

Updated on: Dec 8, 2024, 21:33:03 IST
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In the wake of his election victory, President-elect Donald Trump announced late Friday that he was selling a new line of perfume, cologne, and Trump-branded watches. These are among the latest items that Trump has sold or promoted, including cologne, NFT trading cards, and autographed guitars that went on sale for over $10,000.

Trump perfumes are among the latest items that Trump has sold or promoted, including cologne, NFT trading cards, and autographed guitars that went on sale for over $10,000.
Trump perfumes are among the latest items that Trump has sold or promoted, including cologne, NFT trading cards, and autographed guitars that went on sale for over $10,000.

The website “Trump Fragrances” sells cologne and perfume with the slogan “Fight, Fight, Fight,” which the President-elect seemed to have exclaimed following an attempted assassination on him at a July campaign event.

Scents that “[embody] strength, power, and victory” with “rich, robust notes” for men and “delicate floral notes and a burst of citrus” for females are among the fragrances, which retail for $199 each.

Reacting to Trump's announcement, one X user wrote: “This makes me smile. He really is a great businessman and an enterprising marketer.”

“The best scent there’s ever been, simply the best,” a second user wrote.

A third user chimed in, “You smell that? … It’s the smell of Freedom,” while another stated, “It smells like victory.”

Trump launches new models of watches

Among the new timepieces are a $2,999 silver “Trump Racer” and a $899 “First Lady” model with Trump's name and signature.

Also Read: Trump claims Russia ‘was not interested in protecting’ Assad after Syrian prez flees, says it's Putin's ‘time to act’

Trump promoted several merchandises during before and post election

Trump advertised several products during his campaign and following his election victory, despite the fact that the president-elect still owes hundreds of millions of dollars in unsettled legal bills.

Following the release of $100 silver coins, 1,000 pairs of limited edition sneakers, $60 Trump-branded Bibles, and NFT cards, he unveiled a line of “Trump Watches” in September that may cost up to $100,000.

After the election, he sold a previous brand of $119 bottles of cologne and perfume named “Victory.”

Sales of the Trump-branded bibles and $399 sneakers brought in over $300,000and$399,000 respectively. His signed and unsigned "American Eagle" electric guitars, which were sold out for $11,500 and $1,500, respectively, fetch atotal of $4.6 million.

 
ABOUT THE AUTHOR
Shweta Kukreti

Shweta Kukreti has over 8 years of experience in covering Indian and world politics. She joined the Hindustan Times in 2024 and is primarily assigned to the US desk. She currently works as Deputy Chief Content Producer and reports on a wide range of topics, including US politics, immigration issues (especially H-1B visa) and major global events. Shweta strongly emphasizes team operations, which encompasses monitoring news, delegating tasks, editing, developing comprehensive coverage strategies, and crafting engaging, and data-informed narratives. She received the Digi Star Award at the Hindustan Times within a year of joining for her broad coverage of US politics. In 2025, she earned both a promotion and a redesignation, a significant achievement recognising her contributions and the strong value she brings to the team. She has previously worked with the Indian Express, HTDS, ANI and Republic World. Seniors in all the media organisations recognised her work. Regarding education, she earned a BA (Hons.) in Political Science and a master's degree from Delhi University, and she pursued a PG Diploma in English Journalism from the Indian Institution of Mass Communication (IIMC). She also holds a diploma in Women's Empowerment and Development from IGNOU University and a French certification course from Alliance Française de Delhi. If not working, you can find her exploring the hills and engaging in adventurous activities in Rishikesh and Himachal Pradesh. She loves to play badminton, volleyball, and chess, and spend time with her friends and family. She also enjoys spiritual activities.

Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
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