Watch | Japan governors become pregnant for a campaign

In a video titled “The Governor is a Pregnant Woman,” the three men, all governors of southwestern prefectures, put on a 7.3 kg vest that simulates the weight a woman carries when she is seven months pregnant. The video, launched on September 27, is the brainchild of the Kyushu Yamaguchi Work Life Promotion Campaign, which hopes to encourage Japan's notoriously workaholic men to adopt a more balanced life and share household chores. Japanese men were the most unhelpful in the world, a 2014 OECD survey found, doing only one hour of unpaid chores a day compared to five hours for their wives