No market for Mallika Sherawat’s movie

Till last year, Mallika Sherawat constantly made news with regard to her last-released Hollywood flick, Politics of Love (Love, Barack). Be it her raunchy car-wash scene or a picture of her wrapped in a US flag, the Brian White-starrer created a lot of buzz.

Till last year, Mallika Sherawat constantly made news with regard to her last-released Hollywood flick, Politics of Love (Love, Barack). Be it her raunchy car-wash scene or a picture of her wrapped in a US flag, the Brian White-starrer created a lot of buzz.

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Although the William Dear-directed film hit American theatres last year, Indian audiences are unlikely to watch it on the big screen. The reason: its makers apparently feel that the film doesn’t have a strong market in India thanks to its subject.

“Politics of Love opened with great reviews in the US. But I don’t think it’s going to release here (in India). Honestly, I don’t know how many people in India would understand the love story between a Democrat and a Republican in America. I think that’s the primary reason for it to not get a release here,” says Mallika. “But if I feel there’s a demand for it (in India), I will surely talk to my producers.”

The film is about the unexpected romance that develops between an Indian-American Democratic campaign worker, Aretha Gupta (Mallika), who falls in love with an African-American Republican, Kyle Franklin (Brian), in the month leading up to the 2008 US Presidential Elections. Politics of Love released in the US on August 26 last year, followed by its on-demand digital distribution from September 3.