Adidas-owned Reebok cleared to open own stores in India

India moved to partially relax those conditions in 2016, exempting foreign retailers for three years from the 30% local sourcing rule in a bid to attract more investment.

India on Tuesday approved Adidas AG-owned Reebok India’s proposal to start single-brand retail outlets across the country, paving the way for the shoes and apparel maker to sell directly to consumers.

India allows foreign firms to sell directly to consumers through the so-called “single-brand retail” route. (Pradeep Gaur/Mint)

The move follows the government’s decision to give similar approvals to Chinese smartphone maker Oppo and luxury goods retailer Louis Vuitton’s this month.

India allows foreign firms to sell directly to consumers through the so-called “single-brand retail” route, but companies need to source 30% of the products locally.

India moved to partially relax those conditions in 2016, exempting foreign retailers for three years from the 30% local sourcing rule in a bid to attract more investment.