Air India looks to monetise aircraft body, eyes deals with states

The national carrier is planning to name planes in its fleet after states, and put cling wrap advertisements and photographs of key tourist destinations of the client state on the plane, sources said.

business Updated: Feb 23, 2016 12:06 IST
Tushar Srivastava
Tushar Srivastava
Hindustan Times
Air India,CMD Ashwani Lohani,Federal Aviation Administration
The national carrier is planning to name planes in its fleet after states, and put cling wrap advertisements and photographs of key tourist destinations of the client state on the plane, sources said.(Vipin Kumar/ HT)

The next time you fly Air India, don’t be surprised if you see pictures of your favourite tourist destinations on the plane’s body.

The national carrier is planning to name planes in its fleet after states, and put cling wrap advertisements and photographs of key tourist destinations of the client state on the plane, sources said. AI, which has a fleet of 118 planes, is looking to generate around Rs 1 crore from each plane per annum.

The proposal, a brainchild of AI CMD Ashwani Lohani, has been discussed with a few state governments, the sources said.

“The aircraft exterior can be used as an advertising board where a state can highlight its key tourist destinations. The latter half of the aircraft body will be provided for advertising purpose,” an AI official said. “Cling wrapping an aircraft is approved by the Federal Aviation Administration of the US and doesn’t cost the airline much as only a sheet has to be pasted on the aircraft body.”

A couple of years ago, a prominent jewellery brand had proposed advertising its brand on planes, but financials could not be worked out then, sources said.

First Published: Feb 23, 2016 11:02 IST