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Sundar Pichai says antitrust trials may drag for years: ‘Really harms Google…'

Sundar Pichai stated that resolving Google's antitrust issues will take years, but they won't impact business immediately.

Published on: Sep 26, 2024 09:16 AM IST
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Google CEO Sundar Pichai said it will take many years to resolve Google’s antitrust battles, implying that they do not pose an immediate threat to the company’s business. He said, “It’s going to take time for it to play out. Where we think it really harms our ability to innovate on behalf of our users, we are going to be vigorous in defending ourselves.”

Read more: Sundar Pichai on what he likes to eat in India: 'Dosa in Bengaluru, in Delhi…'

Sundar Pichai indicated that Google's antitrust battles will take years to resolve without immediate business impact. He highlighted a new $120 million AI education fund and reflected on his journey from limited technology access in India to advanced resources in the US. (AFP)
Sundar Pichai indicated that Google's antitrust battles will take years to resolve without immediate business impact. He highlighted a new $120 million AI education fund and reflected on his journey from limited technology access in India to advanced resources in the US. (AFP)

This comes as Google is embroiled in two separate antitrust trials brought by the US Justice Department, which alleges that the company illegally dominates the digital advertising market and online search. The ads trial kicked off in court this month while in the search case Google lost.

Sundar Pichai said, “We definitely disagree with the ruling, but it’s still in the middle of the remedies phase. And you know, we will appeal and this process will likely take many years.”

Read more: When Sundar Pichai said his father spent one year’s salary on Google CEO's US flight ticket

To explain how long appeals can take, Sundar Pichai pointed to Google’s victory against a €1.5 billion ($1.7 billion) antitrust fine in the European Union General Court last week which came more than four years after it was levied.

Reflecting on his own journey, he shared a personal story, saying, "Growing up in Chennai, India, with my family, the arrival of each new technology improved our lives in meaningful ways. I didn’t have much access to one growing up. When I came to graduate school in the US, there were labs full of machines I could use anytime I wanted – it was mind-blowing."

 
ABOUT THE AUTHOR
Mallika Soni

When not reading, this ex-literature student can be found searching for an answer to the question, "What is the purpose of journalism in society?"

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