TCS is not afraid of AI, revenue cannibalisation, CEO Krithi Krithivasan says

Tata Consultancy Services is pushing employees to use AI tools to deliver work faster and cheaper, CEO Krithi Krithivasan says.

Updated on: Feb 25, 2026 5:34 PM IST

Share via

Copy link

Tata Consultancy Services Ltd. is “not afraid” of AI or “revenue cannibalisation” due to AI tools used by clients. In fact, India's largest IT services firm is pushing employees to use AI tools to deliver work faster and cheaper.

TCS CEO Krithi Krithivasan at the Nasscom Technology and Leadership forum in Mumbai on Wednesday, 25 February 2026. (Reuters)

“We are telling associates that if you find that you can do something faster, better, cheaper with AI, you should probably go and tell your customers (about that) even if it cannibalises revenue,” TCS CEO Krithi Krithivasan said at the Nasscom Technology and Leadership Forum in Mumbai.

“We are not afraid this technology will take away our livelihood. We believe it's going to open up more, so you enjoy the benefits the more you do, and not by resisting the change.”

Krithivasan's take on AI comes even as the Nifty IT index has declined nearly 21% in February so far, putting the gauge of India's top IT stocks on track for the worst monthly performance in nearly 23 years.

ABOUT THE AUTHOR
Tushar Deep Singh
Tushar Deep Singh is a business journalist and digital editorial leader with 12 years of experience in financial journalism. Currently Assistant Editor at Hindustan Times, he is building the HT Business vertical and managing the newsletters for both Livemint and HT. When not in the newsroom, he can be found on a motorcycle. Throughout his career, Tushar has been instrumental in scaling digital publishing operations at some of India’s largest financial news websites. His six-year tenure at Mint—the first job—saw him plunge into online media to deliver record-breaking digital engagement for Livemint.com, including 7.2 million page views on 2017 UP Election Results day. He held fort at Livemint during a senior-level leadership transition later that year. That won him the HT Media Star Award (Bronze) in 2017 and a Certificate of Appreciation for Editorial Excellence in 2018. As the head of the digital desk at ETtech, he curated two daily, full-stack newsletters from an editorial as well as product perspective. At NDTV Profit, he transitioned from website editor to principal correspondent, reporting on the auto sector for the TV channel and website, thereby adding yet another layer to his editorial expertise. He is a post-graduate in journalism from Xavier Institute of Communications, Mumbai, and a graduate from St. Xavier's College, Ahmedabad.Read More

Tata Consultancy Services

Stay updated with the latest Business News on Petrol Price, Gold Rate, Silver Rates, Diesel Prices along with Income Tax Calculator