Real estate developer Brigade Enterprises Ltd has drawn up aggressive expansion plans in Chennai as it signed an agreement for joint development with PVP Ventures Ltd for a residential project in the city, the company said on Wednesday.
Brigade Group has its headquarters in Karnataka capital Bengaluru.
The Bengaluru-headquartered company also plans to build a 250 room resort, the first such project by the realtor in Chennai, which will come up on the East Coast Road, the company said, adding that they are in talks with hoteliers for management of the operations. "Bengaluru, Chennai and Hyderabad are key focus markets for Brigade and this strategic expansion in the residential and hospitality sectors are an integral part of the overall growth plan", Brigade group Managing Director Pavitra Shankar said.
The company's proposed partnership with PVP Ventures Ltd is for development of a 2.5 million sq ft, high-rise residential project, spread across 16 acres in Perambur in north Chennai.
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The company's proposed partnership with PVP Ventures Ltd is for development of a 2.5 million sq ft, high-rise residential project, spread across 16 acres in Perambur in north Chennai.
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The residential sector is showing sustained growth across the country, with Chennai gaining momentum from the increased presence of IT/ITES and automotive manufacturing in the region, Pavitra Shankar said. "We have a land bank of over 12 million square feet of residential projects across Chennai, which will be our second biggest market after Bengaluru" she said.
Brigade Enterprises Ltd, Joint Managing Director, Nirupa Shankar said, "The ECR property will be our first resort and is part of our plan to increase our total room count by another 1,200 keys over the next four years."
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"The addition of this resort under the Brigade Badge will not only enhance our portfolio but also contribute to the growth and development of the hospitality sector in the region," she said.
Yamini CS is a Senior Content Producer at Hindustan Times with nearly six years of experience in digital journalism. She is part of the India News desk, where she works on a wide range of stories cutting across civic issues, city-based developments, politics, governance, public policy, breaking news, trending topics, and international affairs that have an impact on India. Her role involves tracking fast-moving developments, verifying information from official and on-ground sources, and presenting news in a clear, accessible format for a digital-first audience. A significant part of her work includes handling live blogs during major news events, such as elections, court verdicts, political developments, civic disruptions, protests, weather-related alerts, and unfolding national or international incidents. Through live coverage, she focuses on timely updates to help readers follow complex stories as they evolve. Before moving to the broader India News desk, Yamini was associated with the Bengaluru desk at Hindustan Times, where she extensively covered urban governance, infrastructure, traffic and transport issues, weather events, public grievances, and civic administration in the city. This experience strengthened her grounding in city reporting and sharpened her focus on citizen-centric journalism. She began her career as a correspondent with Reuters after completing a postgraduate diploma in journalism from the Indian Institute of Journalism and New Media. Her early training instilled a strong emphasis on accuracy, sourcing, and news ethics, which continue to shape her reporting style. Outside of work, Yamini enjoys reading across genres, listening to music, and spending time with her family, which help her maintain balance in a fast-paced newsroom environment.
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