Viacom 18 on Monday grabbed the media rights for the inaugural five-year cycle for the Women's Indian Premier League (IPL) as BCCI Secretary Jay Shah revealed the winning bid the colossal per-match value for the 2023-27 period.
Taking to Twitter, Jay Shah revealed that the media rights were bagged with a winning bid of INR 951 crore, implying a per-match value of INR 7.09 crore. He hailed it as a "new dawn" in women's cricket in India.
“Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket,” Shah tweeted.
"After pay equity, today's bidding for media rights for Women's IPL marks another historic mandate. It's a big and decisive step for empowerment of women's cricket in India, which will ensure participation of women from all ages. A new dawn indeed!" he added.
Viacom 18 has also bagged the media rights for the men's IPL for the same cycle and for the ongoing SA20 League in South Africa.
{{/usCountry}}Viacom 18 has also bagged the media rights for the men's IPL for the same cycle and for the ongoing SA20 League in South Africa.
{{/usCountry}}The first Women's IPL season will begin from March 2023 onwards with five teams, which will be announced on January 25. It will be a double round-robin format.
According ESPNCricinfo, seven owners of the men's IPL team - Chennai Super Kings, Kolkata Knight Riders, Rajasthan Royals, Sunrisers Hyderabad, Punjab Kings, Delhi Capitals and Gujarat Titans - have so far submitted the bid for the Women's IPL.