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Decoding how Drishyam became part of desi pop culture and Vijay Salgaonkar an unlikely underdog icon

As Drishyam The Conclusion arrives in theatres, a look back at how the series became an intrinsic part of India's pop culture.

Published on: Sep 27, 2026, 20:07:15 IST
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When it first arrived in theatres in 2015, Ajay Devgn-starrer Drishyam was touted as the remake of a Malayalam cult classic. In the decade since, the Hindi franchise has acquired a dedicated fandom of its own. With the third instalment - Drishyam: The Conclusion - it is wading into uncharted territory with an original story that differs from the Malayalam series. And it makes sense, because for millions of viewers who have only watched the Hindi version, Drishyam is all about Vijay Salgaonkar and not George Kutty (Mohanlal’s character in the original). Over the years, the film, its elements, and characters have embedded themselves in Indian pop culture, giving fans one of the most resilient underdogs of our time.

Shedding the remake tag

Ajay Devgn in a still from Drishyam 2.
Ajay Devgn in a still from Drishyam 2.

It was a risk to call the film Drishyam. Pokiri became Wanted, Kaavalan became Bodyguard, and Vikramarkudu became Rowdy Rathore. There were two reasons. The originals had regional-language titles, and the remakes sought to differentiate themselves and create a new brand identity. Drishyam did not opt for that. It retained the Sanskrit/Malayalam title for the Hindi version, and still managed to carve out its own identity. That many viewers of the Hindi version remain blissfully unaware that an older Malayalam version exists speaks volumes about the success of this ‘brand’.

When Drishyam 2 was coming out, people were apprehensive about whether it would work. The Malayalam version had been released just months before, and was streaming then. “Nobody would come to watch this,” was what people told the team, actor Tabu recalled at Drishyam 3’s trailer launch. “Yet, it worked,” she added. The film was a blockbuster, emphasising its standing as a brand. Drishyam: The Conclusion further strengthens the brand image by completely moving away from the Malayalam franchise.

A pop culture phenomenon

Very few modern Indian films have been able to retain this recall value beyond their plots. Dialogues often become memes, but for elements and plot points in a thriller to become memeworthy is rarer.

The underdog story that everyone loves

Drishyam is the story of Ajay Devgn's Vijay Salgaonkar, a cable operator in Goa who nobody takes seriously because he is illiterate. Vijay must cover up a crime his family accidentally committed and protect them from a vengeful police force. Despite the character being grey, he is still everyone’s hero. Director Abhishek Pathak explains, “The audience will always root for Vijay Salgaonkar. Somewhere, it’s not about the crime. The audience believes that even if what he did wasn’t 100% correct, anyone would have done the same in that situation. That is what works for the audience. He is an underdog, and their stories always resonate.”

Perhaps this is why, even after 11 years and three films, the audience is still not questioning Vijay or his actions, no matter how ‘dark’ they may get. The character’s underdog appeal has further added to the film’s stature in desi pop culture.

About Drishyam: The Conclusion

Officially titled Drishyam: The Conclusion, the third part of the franchise brings back Ajay Devgn’s Vijay Salgaonkar, along with Tabu, Shriya Saran, Rajat Kapoor, Ishita Dutta, Mrunal Jadhav, and Kamlesh Sawant. The new entrants in the cast are Jaideep Ahlawat, Prakash Raj and Saurabh Shukla. The film releases in theatres on October 2, 2026.

 
ABOUT THE AUTHOR
Abhimanyu Mathur

Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.

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