‘I am telling you he was part of the problem’: Palash Sen says Salman Khan also took part in paid negative PR in Bollywood

Singer and actor Palash Sen alleged that Salman Khan was part of the industry culture of negative PR, talked about his Bigg Boss 20 rant.

During a Bigg Boss 20 Weekend Ka Vaar episode, Salman Khan criticised trolls for making harsh comments about actors when their films fail at the box office. He also spoke about allegations that some actors pay for negative PR campaigns against their peers. Now, singer, songwriter and actor Palash Sen has weighed in on the issue in an interview with Screen, alleging that Salman himself was part of the problem.

Palash Sen questions Salman Khan's Bigg Boss rant

Palash Sen questions whether Salman Khan's Bigg Boss rant against trolls, paid pr was genuine.

Palash recalled an instance when a film trailer featuring an A-list female actor received more dislikes than likes, leading YouTube to disable its dislike feature. He said it was difficult to determine whether such reactions were organic or funded.

Speaking about Salman calling out paid negative PR, Palash said, "He’s a part of starting this. Let’s not forget that. Problems never arise from the bottom of the hierarchy; it starts from the top. I am not pointing a finger at anyone, but if you live by the sword, you are also going to get killed by the sword. Everybody in the film industry who has maintained their position for many, many years, obviously has played with the PR guys; we all know it."

During a Weekend Ka Vaar episode, Salman criticised the culture of trolling and defended Katrina Kaif when she faced online criticism over gaining weight after giving birth. He also called out sections of the film industry and media, speaking about allegations that actors run paid negative campaigns against their peers.

Salman said, “I know who trolls me. We have so many fan clubs that we know who does what. We just choose not to react. They are making money by putting you down, and there might be heroes or producers who would encourage this by paying some money. Then people talk about corruption. For money, they give four or five stars to films. That is also a huge corruption. So are you in any position to talk about ethics or morals?”

About Palash Sen

Palash Sen trained as a doctor before pursuing music professionally. He founded Euphoria in 1998, and the band went on to become one of India's prominent independent music acts in the late 1990s and early 2000s. Euphoria is known for songs such as Dhoom Pichuck Dhoom, Maaeri, Phir Dhoom, Aana Meri Gully and Mehfuz.

Sen has also acted in films, including Filhaal (2002), which starred Tabu and Sushmita Sen. In August 2026, he and Euphoria marked nearly three decades in music with the release of their album Dhoomsday.