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Friday, Sep 20, 2019

Designers fight domestic violence

Breakthrough, known for their Bell Bajao campaign, allies with fashion portal.

fashion-and-trends Updated: Jun 11, 2010 14:11 IST
Jayeeta Mazumder
Jayeeta Mazumder
Hindustan Times

Pop culture is the mouthpiece for social issues. Now in a unique effort, the fashion world has joined hands with a human rights organisation to help spread a message.

Stylekandy, a fashion web portal that turns four this month, has tied up with Breakthrough, an international organisation known for their Bell Bajao campaign, to apprise people of domestic violence and the need to stand up against abuse.

On its fourth anniversary, Stylekandy will bring noted designers together for a fashion show that will spread awareness on domestic violence against women. The show will be held at the Sahara Star Hotel on June 16. While the designers will showcase their original creations here, a special Bell Bajao — Stylekandy T-shirt will also be designed by each of them. Also, one of their ensembles showcased will be donated for an online auction, the proceeds of which will go to Breakthrough.

“It’s a coming together for a purpose. We want to ring the bell with the fashion fraternity. In fact, Narendra Kumar has been associated with us for some time and designed merchandise for our campaign too,” Meghana Rao, spokesperson of Breakthrough, informs.

“These prominent designers, icons in their own sense, will help us reach another kind of audience and bring out an issue that’s usually hidden behind closed doors.” Rao says, adding that the fashion world celebrates the beauty of the woman and there’s no better platform than this.

Narendra Kumar, Rocky S, Archana Kochhar, Neeta Lulla, Rahul Mishra, Nachiket Barwe, Babita Malkani, Krishna Mehta, Arshiya Fakih and Vizyon are expected to be a part of this event.

First Published: Jun 11, 2010 13:15 IST